Facebook Lead Ads Quality Fix Cheatsheet

Struggling with bad Facebook leads or rising lead costs?

This 1-page cheatsheet gives you clear, prioritized steps to fix lead quality and cost — fast.

It breaks your results into 4 quadrants based on lead cost + quality. For each quadrant, you’ll see exactly what actions to take to improve. The goal: get into the green zone (high-quality, affordable leads) — then scale from there.

What’s Inside:

• 1-page PDF cheatsheet
• Ranked action items for each lead scenario
• Works for both form and landing page lead gen
• Covers optimization methods, targeting fixes, creative ideas, and more

Who This Is For

• Freelance media buyers
• Course creators, coaches, service businesses
• Anyone running Meta lead gen ads who’s saying:
  • "Leads are cheap but useless"
  • "Leads are too expensive"
  • "Nothing’s working and I’m out of ideas"

Common Fixes Included

• When to switch from forms to landing pages (and back)
• When to add/remove qualifiers
• How to test different conversion types
• Scaling steps when it’s working
• Troubleshooting when it’s not

Use it for...

• Quickly identify the core problem with your leads
• Take the next best action without second-guessing
• Train your team or freelancers
• Stop burning money on broken campaigns

📥 Instant download. Google Doc format. Use it today.