Hey folks. We're halfway through the year - what's the story? I just wrapped up my half-yearly review (can read it here) and found it interesting to reflect on what’s been started, dropped, and continued so far.

If you’ve done one, hit reply and send me the link - I’d love to read it.

/ Ben

It’s not the size of your audience but how focused it is

Nathan Barry explains how to get more results from a smaller audience. The trick? Focus on a niche that deeply needs what you're offering, rather than chasing bigger numbers. (This also mirrors something Alex Hormozi said recently about accounts with low followers but high conversions.)

✍️ The Audience Shortcut, by Nathan Barry (6 minutes)

How to prep for AI platforms closing the door (on you)

Brian Balfour breaks down how platforms go from amazing to unusable (“enshitification”) - and why AI tools will go the same way. This post offers clear strategy on how to build defensible distribution now, before things change.

✍️ The Next Great Distribution Shift, by Brian Balfour (8 minutes)

High agency: the mindset for actually getting things done

Not usually a fan of inspirational pieces but this was cool. If you’ve ever wondered why some people seem to move faster, this article gives a useful model. It shows how “high agency” people think - and gives practical ideas for building more of that mindset in yourself.

✍️ High Agency, by HighAgency.com (5 minutes)

How to choose and grow a SaaS product idea that will work

A tight 20-minute staple in the MicroSaaS community from a serial founder on how to pick the right SaaS idea - and what not to waste time building. Great for anyone who wants more structure or filter in their product thinking.

📺 How to Build SaaS Products That Work, by Tyler Tringas (20 minutes)

The media formats people actually engage with (by generation)

This graphic breaks down preferred content formats by age group - from newsletters to TikToks. Good reminder that your audience likely consumes in more than one way (you probably do too).

📊 How Different Age Groups Engage with Content, via NP Digital

How to get more GPT mentions by name (yes, really)

A short thread that explains how to make your name or brand more likely to be referenced inside ChatGPT’s outputs. If you’re thinking about AI-era awareness strategies, this is a cool (and actionable) starting point.

✍️ How to Get Mentioned in GPT, by Ian Nuttall (2 minutes)

Resource: grow a YouTube channel like it’s your job

My mate Sean grew his channel to 585k+ subs, and now he’s teaching others how to do it. If YouTube is your game (or might be), check these linx:

🎥 Sean’s Channel
🛠️ Work with Sean

P.S. Want to build something together?

Here are a few ways we could collaborate:

Validate your product idea: Use HypeDeck.io to get early feedback before building anything. Great if you're still testing the waters.
Work with me on Facebook Ads: If you want help running ads or want to bounce around strategy ideas, reach out here.
DIY your own ads: If you're more hands-on, I made this short course to help friends get started with Meta ads. Take a look.

🍯 Projects vs personal brands, AI ads, and a bit of Facebook drama

See all posts from Benjamin Boman